Agricultural Marketing- A Discussion Document

Agricultural Marketing- A Discussion Document Current Version

January 2022

This document discusses marketing, its importances to the South African economy and the nature extent to which the marketing of agricultural products. It also discusses the Marketing of Agricultural Products Act of 1996 and changes that includes deregulation, the role of statutory institutions, commodity trusts, old schemes, marketing devevelopment and relations with NDA. One of the most interesting recommendations discussed is that cooperative marketing should be developed as part of the broad institute building programme for the emerging farmer. Skills and assets acquisition should be identified as the core of the programme, other cooperative efforts in financing, purchasing and production should also be encouraged as successful marketing actually rests on the type, quantity, quality and price of the product produced as explained in the trade strategy.